The most compelling reasons for investing in an app include:

They open up new revenue streams; for example, you could pursue a freemium model or monetise your app data

They’re versatile, supporting different business needs, including everything from daily project tracking to enterprise-wide order management

They help you automate processes and scale up, including returns, order management and inventory management

They allow you to own the customer relationship, by comparison to marketplaces, which build loyalty to their store rather than your brand

They give you a better chance of converting customers as customers prefer to buy on apps by comparison to other channels

They allow you to deliver optimal user experiences, keeping your customers coming back for more

But there are also a ton of bonus benefits, such as:

You can create them without technical skills or a huge budget; this is made possible by no-code app builders and competitively priced app platforms

You can use prototyping software to experience apps before you build them, meaning you don’t waste time and money on an app that isn’t fit for purpose

You can unlock hidden audiences by creating one; after all, billions of people access millions of apps via mobile app stores

You can optimise your products and services using in-app user feedback

You can sell free from fees when you use certain platforms to build your app, meaning all the online revenue you make is yours to keep

`You can use app data to inform your marketing strategy by reviewing your audience’s behavioural analytics

You can leverage unique app features, including cameras, contact lists and location-based services and deliver seamless, personalised experiences to users

You can deliver omnichannel experiences with an app, supporting your website and bricks-and-mortar store

For a deep dive into everything above, check out our blog on app benefits 👈