The two businesses first announced their collaboration in April 2014. Following their initial partnership, 32Red introduced its 32Red Sports offering, with the company pointing out that it was determined to gain quick traction within the UK sports betting market.

Commenting on the extended partnership, 32Red CEO Ed Ware said in a statement that they are pleased to continue their work with Kambi on the creation of exciting sports betting experience for their gambling customers. Mr. Ware further noted that the supplier has played an important role in his company’s growthin the sports betting sector by contributing knowledge and experience and by creating premium sports betting offering.

Kambi Group CEO Kristian Nylén said that it has been great pleasure to be working with 32Red and that they are really happy with the operator’s decision to extend their partnership. Mr. Nylén also pointed out that among other things, the extension is indicative of the strength of his company’s sportsbookand of the power it offers gambling operators to provide customers with unique gambling experience.

The official added that 32Red is to invest more in promoting its sports betting product offering and that they are seeing quite a lot of potential as they are looking forward to further contribute to the operator’s success.

No further details concerning the contract extension were revealed but both companies said that it was a long-term one.

Most recently, 32Red announced that it has become the official shirt sponsor of Leeds United FC. Under the three-year sponsorship agreement, the gambling operator would be provided with brand visibility and shirt sponsorshipon Elland Road stadium.

The company has also recently announced that like-for-like revenue for the first 19 weeks of the year was up 39%. Net revenue increased 71% year-on-year during the reported period. Officials for the operator have said that they were confident that it would deliver on the expectationsfor the current calendar year.