On the Brazilian landscape, one city stands above the rest in gastronomy, shopping, nightlife, street art, and museum offerings: Sao Paulo. Here foodies come to try all the flavors of the regions of Brazil, dishes of its diasporas, and experimental projects by Michelin-starred chefs. Over 50 shopping malls, the most famous high fashion street in South America, and 60 specialized shopping streets for everything from electronics to wedding dresses draw enthusiastic buyers to its stores every day. Paulistinos(the city’s residents) party literally until dawn in its baladas(dance bars) and along the Baixo Augusta. During the day, world-famous museums like the Museu de Arte de Sao Paulo opens its doors, while cultural centers like the SESC Pompéia offer free activities for residents and tourists alike. Stroll through the graffiti art of Beco do Batman or see Niemeyer’s massive Modernist building Edifício Copan. Everything can be found here, except a beach, but even those aren't too far away.

Sao Paulo has bangin’ nightlife, world-class shopping and museums, and live music throughout its streets. See art and learn the history of Brazil, soccer, and the Portuguese language in the city's museums, or cozy up with a good read in one of its many bookstores. Behold the structures of Modernist architects like the massive Edifício Copan and drum-factory-turned-cultural center SESC Pompéia, or walk down Paulista Avenue on a Sunday afternoon when it becomes a giant pedestrian thoroughfare. Sao Paulo has the largest city helicopter fleet in the world, so hire a chopper for an aerial view.

Explore more attractions with our full-length articles on the top things to do in Sao Paulo, important places to visit in Sao Paulo, and Sao Paulo's best museums.

Sao Paulo has one of the most famous (and delicious) gastronomy scenes in the world, known for both its fine dining and street food. Regional dishes from all over Brazil, from the moqueca (seafood stew) of the north to the meaty farofa-topped barreadoof the south, can be found here. Bite into a warm, crunchy coxinha full of shredded chicken; pop a cheesy, chewy pão de queijo; or try a flakey pastel. Order a mini-feast of feijoada from any neighborhood restaurant on a weekend, and after you’ve slept it off, refresh your pallet with an ice-cold açai bowl. In addition to offering food from all over the world due to its strong immigrant population, the city is also home to A Casa do Porco, an experimental pork restaurant with onsite butcher shop, and D.O.M., which highlights regional ingredients from throughout Brazil using French, Italian, and Indigenous cooking methods.

Paulistinos love a cold, creamy chopp (draft beer), especially on weekend afternoons at botecas (neighborhood bars), which are plentiful in the Vila Madelena neighborhood. For something harder, the national liquor is cachaça, a sweet spirit made from sugarcane juice and the base ingredient in another famous Brazilian beverage: the caipirinha. Most bars will have these drinks, but to check out the microbrewery scene, head to a craft beer bar like Emporio Alto dos Pinheiros, one of the pioneers of the craft beer movement in Brazil.

According to Sao Paulo Turismo S/A, the official tourism and events company of the city of Sao Paulo,
the tap water is drinkable. However, it’s recommended to have filtered water instead. You can easily find mineral water at supermarkets, restaurants, coffee shops, and bars.

Explore our articles on the best restaurants in Sao Paulo, the top foods to try in Sao Paulo, and nightlife in Sao Paulo.

The art-filled Vila Madelena neighborhood offers well-priced Airbnbs and hostels, colorful streets of graffiti murals, third wave coffee shops, local bars, and friendly bohemian artists. Staying along Avenida Paulista in neighborhoods like Bela Vista will give you easy access to the MASP and the city’s best nightlife strip on Baixo Augusta. Centro might be a little rough, but bursts with personality and contains historic sites like Edifício Copan, Mercado Municipal, and Cathedral Sé. Stylish and LGBTQ-friendly Higienópolis is food heaven with swanky hotels and one of the city’s best malls, all only a mile or two from Avenida Paulista. Further out, Brooklin Novo offers luxury hotels and shopping, good for business travelers wanting to relax. Pinheiros has cultural centers with fascinating free activities, art galleries, funky boutiques, and a park great for midday lounging.

Check out our recommendations of the best hotels in Sao Paulo.

Sao Paulo’s main airport is Guarulhos International Airport (GRU), where most international flights will land. Two other airports service the city: Viracopos Airport (VCP) in Campinas for flights in Latin America and Congonhas Airport (CGH) for domestic flights. The Tietê Bus Terminal links Sao Paulo with all major cities in Brazil via clean, comfortable, and cheap long-distance buses.

Pickpocketing is a problem in Sao Paulo, especially in crowded, touristy areas. Be aware of your belongings, especially if going to large markets or festivals. While some areas are fine to walk at
night, others are not. Check with your accommodation about the safety of where you are staying, and when in doubt, this issue is easily remedied by calling an Uber. Walking during the day throughout most of the city is safe.

This is not the laid-back beach side Brazil you would find in Rio or Florianopolis. Sao Paulo is the financial center of Brazil and one of the largest cities in the world. Expect a much faster pace of life, and people letting loose at night and on the weekends after long work days. When dining out, service will generally be fast, and the tip is already included.